Art Basel\u2019s offerings for Miami Beach 2022 have been bright and engaging, bringing together art lovers and the celebrity elite over entertainment and visual art spectacles. Following in a theme of whimsical takes on capitalist iconography, celebrated British artist Lucy Sparrow has stitched together a felt McDonald\u2019s that she situated herself at throughout the art fair.<\/p>\n
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Lucy Sparrow is known for her endearing works of felt replication with delightfully kind faces. She\u2019s contributed alongside the likes of other pop-culture powerhouses such as Banksy and Jamie Hewlett\u2014creator of Tank Girl and the visual half of Gorillaz\u2014and has shown off her unique intersection of art spheres through the likes of Imitation\u2014where she recreated famous artworks in felt\u2014and Sparrow Mart\u2014where she stocked an entire LA supermarket with felted replicas of food products.<\/p>\n
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Now, Lucy Sparrow has turned her felting needle towards one of the most iconic designs she could possibly replicate in the form of the golden arches. Sparrow\u2019s McDonald\u2019s hones in on the vibrant ketchup reds and mustard yellows of the company\u2019s advertising, their design unmistakable in this children\u2019s show set rendition. The space is filled with felt drinks, fries, and applies pies\u2014all with miniature smiling faces. Sparrow even donned a home-dyed uniform of the company as she staked out the space for the festival.<\/p>\n
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\u201cThis is based on my first memory of McDonald\u2019s,\u201d Sparrow stated of the piece. \u201cMy mom took me after we went to see the movie\u00a0Beauty and the Beast\u00a0when I was six. I\u2019m a bit of a mega fan.\u201d And the simple, homey quality of the work evokes that in full. While the mega-corporation is anything but cozy and comforting in modern adulthood, there is still such a prime connection between it and our childhoods. Its attachment to memory and simpler times makes for a perfect subject of Sparrow\u2019s crossroads of modernism and folk art sensibilities.<\/p>\n
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Lucy Sparrow\u2019s felt McDonald\u2019s is a fitting piece for Art Basel 2022, and for 2022 in general. It points to both a sort of reimagined world of softer edges, one that sparks joy at smiling foodstuffs rather than guilt at $10 chicken nuggets. There\u2019s a tinge of something intangible in it, almost like the world created is just holding back nightmares of the similarly crafted scenes of Don\u2019t Hug Me I\u2019m Scared. But on the mental surface, sometimes it\u2019s just nice to have a snack that smiles back.<\/p>","protected":false},"excerpt":{"rendered":"
Art Basel\u2019s offerings for Miami Beach 2022 have been bright and engaging, bringing together art lovers and the celebrity elite over entertainment and visual art spectacles. Following in a theme of whimsical takes on capitalist iconography, celebrated British artist Lucy Sparrow has stitched together a felt McDonald\u2019s that she situated herself at throughout the art […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n