{"id":16494,"date":"2022-07-05T22:38:41","date_gmt":"2022-07-05T22:38:41","guid":{"rendered":"https:\/\/uaaglobal.com\/new-report-untapped-opportunity\/"},"modified":"2022-07-05T22:38:41","modified_gmt":"2022-07-05T22:38:41","slug":"new-report-untapped-opportunity","status":"publish","type":"post","link":"https:\/\/uaaglobal.com\/new-report-untapped-opportunity\/","title":{"rendered":"New Report: Untapped Opportunity"},"content":{"rendered":"<div class=\"col-md-12 panel-display mccoppin clearfix \">\n<div class=\"container-fluid\">\n<div class=\"row\">\n<div class=\"col-md-12 radix-layouts-column2 panel-panel\">\n<div class=\"panel-panel-inner content\">\n<div class=\"field field--name-dynamic-token-fieldnode-gia-submitted-by field--type-ds field--label-hidden field--item\">\n<div class=\"field--name-node-submitted-by\">Submitted by <a href=\"https:\/\/www.giarts.org\/blog\/Jaime%20Sharp\">Jaime Sharp<\/a> on July 5, 2022<\/div>\n<\/div>\n<div class=\"field field--name-dynamic-token-fieldnode-body field--type-ds field--label-hidden field--item\">\n<p>From Culture Track: &#8220;Untapped Opportunity: Older Americans &amp; the Arts aims to shed light on older generations\u2019 distinct preferences and behaviors to provide relevant insights for cultural engagement. Our findings are focused on the U.S. population aged 55 and over, who were surveyed as part of our Culture + Community in a Time of Transformation national survey, fielded from April 5 to April 30, 2021.&#8221; <\/p>\n<p><!--break--><\/p>\n<p>\n&#8220;In an effort to celebrate Black experiences that have long been undervalued by our society, LaPlaca Cohen and Slover Linett embarked on a qualitative investigation of the role of creativity, joy, belonging, and connection in the lives of Black and African American adults around the nation. By placing Black experiences at the center of this examination, we aim to learn from Black communities, highlight their lived experiences, and illuminate the way forward with their perspectives.&#8221;<\/p>\n<p>&#8220;The study drove the creation of two reports, the first of which was Slover Linett\u2019s A Place to be Heard, A Space to Feel Held: Black Perspectives on Creativity, Trustworthiness, Welcome, and Well-Being, which provided an in-depth exploration of the research findings. In this second report, LaPlaca Cohen draws on and interprets key points from the first publication to outline ways that cultural practitioners can activate the findings in their work.&#8221;<\/p>\n<p><a href=\"https:\/\/culturetrack.com\/research\/reports\/?utm_source=ct&amp;utm_medium=eamp-LC-eblast&amp;utm_campaign=eamp\">Read the full report here.<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- \/.mccoppin --><\/p>","protected":false},"excerpt":{"rendered":"<p>Submitted by Jaime Sharp on July 5, 2022 From Culture Track: &#8220;Untapped Opportunity: Older Americans &amp; the Arts aims to shed light on older generations\u2019 distinct preferences and behaviors to provide relevant insights for cultural engagement. 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